PRIVACY POLICY

INTRODUCTION

Your privacy is very important to Ivy Kids Systems, LLC, a Texas limited liability company (“Ivy Kids”). Accordingly, Ivy Kids has adopted the below Privacy Policy (this “Policy”) in order for you to understand how it collects, uses, communicates, discloses, and makes use of personal information obtained through the website located at www.ivykids.com and related online services (the “Website”). This Policy does not apply to information that Ivy Kids or its authorized franchisees collect from you offline, at, or through an early learning center operated under the Ivy Kids franchise system (“Early Learning Center”).

Please read the below terms carefully. Your use of the Website, and any dispute over privacy, is subject to the provisions of this Policy and the Ivy Kids Terms of Use (“Terms of Use”) including, but not limited to, its applicable limitations on liability and damages. The Terms of Use are incorporated by reference into this Policy. You can view the Terms of Use by visiting https://www.ivykids.com/privacy-policy/. To the extent of any conflict between the Terms of Use and this Policy regarding the collection of information or privacy concerns, this Policy controls.

Ivy Kids may, in its sole discretion, modify this Policy at any time. You are responsible for reviewing this Policy periodically for changes. Capitalized terms used in this Policy, but not defined, have the meanings given to them in the Terms of Use.

Ivy Kids is committed to conducting its business in accordance with this Policy to ensure that the confidentiality of your personal information is protected and maintained. If you have additional questions or concerns about this Policy, please contact us at marketing@ivykids.com.

WHAT INFORMATION IS COLLECTED?

The Website may collect certain personal information when you provide it using certain features of the Website, including without limitation, when you send an email to Ivy Kids, or submit information through the Website using an online form. The type of information collected depends on the case and your use of the Website, but may include, amongst other things, name, street address, city, state, zip code, gender, date of birth, phone number, email address, place of employment, driver’s license number, and/or other information you may provide (collectively, the “Provided Information”). In addition, Ivy Kids may automatically collect information about your use of the Website through cookies, web beacons, and other technologies, including without limitation, the following types of information: provider names, domain names, Internet Protocol (IP) addresses, links visited, pages visited, referring URLs or websites, and/or information regarding features or services used. Please see the below section titled “Cookies and Other Technologies” for more information. Such information will be used in the aggregate and is not considered personal information for the purposes of this Policy. Ivy Kids uses such information to monitor usage statistics for the Website to improve its services and the customer experience, and for marketing purposes. Ivy Kids may share aggregate, non-personally identifiable, information about users of the Website with third parties for marketing, advertising, research, or similar purposes. From time to time, Ivy Kids may incorporate or link to Third Party Content which may require you to provide information to create an account or login to your account. Such information is not provided to Ivy Kids and Ivy Kids does not collect or retain any such information.

HOW IS PROVIDED INFORMATION USED?

Ivy Kids may use the Provided Information to respond to your inquiry, process your request or submission, or for other customer service purposes. Ivy Kids may also use portions of the Provided Information for business planning, marketing, and promotional purposes. For example, Ivy Kids may use your email address and/or mailing address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products, services, and/or information that may interest you. Ivy Kids may disclose the Provided Information to its authorized franchisees, affiliates, or subsidiaries; however, the use and disclosure of the Provided Information will be subject to this Policy. Ivy Kids may use or disclose some or all of the Provided Information (a) if such use or disclosure is necessary to protect any rights or property of Ivy Kids, (b) if required by law, (c) in connection with a merger, acquisition, or bankruptcy, or (d) to comply with a valid legal process such as a valid subpoena or court order. If, at any time, you prefer not to receive email communications from Ivy Kids (except in connection with information, products, or services that you specifically request), you will have the option to unsubscribe from such communications by means of a link provided in each email communication. If, at any time, you prefer not to receive any other form of communication from Ivy Kids, please let us know by contacting us at marketing@ivykids.net.

EXCEPT FOR DISCLOSURES EXPRESSLY PERMITTED UNDER THIS POLICY, IVY KIDS WILL NOT SELL, PROVIDE, OR OTHERWISE DISCLOSE ANY OF THE PROVIDED INFORMATION TO ANY THIRD PARTY FOR ANY REASON.

PROTECTION OF INFORMATION

Ivy Kids is committed to protecting your personal information and will take reasonable steps necessary to protect any personal information you may provide. Ivy Kids periodically reviews its information and data security practices as part of such practice. Please note that despite such reasonable efforts, no data security measures can guarantee 100% security.

THIRD PARTY WEBSITES

The Website may contain links to third party websites. By clicking through to such third party website you will be directed away from the Website. Such third party websites are not controlled or monitored by Ivy Kids and Ivy Kids does not make any representations or warranties with respect to such third party websites. In addition, such third party websites may not contain a privacy policy, or may contain a privacy policy that differs from this Policy. Any information collected by such third parties will be governed by their privacy policy and practices. You are advised to review their privacy policy prior to providing any personal information.

COOKIES AND OTHER TECHNOLOGIES

As discussed above, Ivy Kids uses cookies and other tracking technologies to collect information about your use of the Website. Cookies are a small piece of data transferred to and stored on your computer which are used for record-keeping purposes. Ivy Kids may also use other analytic services to evaluate use of the Website including, but not limited to, Google Analytics, and such services may use cookies and other tracking technologies of their own. You can choose whether or not to accept cookies by changing the settings of your Internet browser. If you have disabled cookies, you should still be able to browse certain portions of the Website, but please note your ability to use the Website may be impaired. In addition, Ivy Kids may use third parties, including without limitation, network advertisers or marketers to deliver advertisements on third-party websites or other media (e.g., social networking platforms). This enables Ivy Kids and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. Please be advised that these third-party cookies and other technologies are not governed by this Policy, but are instead governed by each third party’s specific privacy policy.

For users in the United States, you may opt out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members. Additional information is available on the DAA’s website at www.aboutads.info or the NAI’s website at www.networkadvertising.org. Please be aware that opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but does not mean you will no longer receive any advertising through the Website or on other websites.

PRIVACY OF CHILDREN

Ivy Kids understands the importance of protecting the privacy of children. THE WEBSITE IS NOT INTENDED OR DESIGNED TO ATTRACT CHILDREN UNDER THE AGE OF THIRTEEN (13). Ivy Kids does not use the Website to collect personally identifiable data from any person that we know to be under the age of thirteen (13). If Ivy Kids discovers that a child under the age of thirteen (13) has provided Ivy Kids with personal information, Ivy Kids will delete such information from its systems. In addition, the Website does not make such information publicly available nor does it passively track any child online. Notwithstanding anything contained herein to the contrary, the sole circumstances under which Ivy Kids may knowingly receive personal information about a child through the Website are instances where the parents/guardians provide that information.